New digital sale options
One of the industries that is rushing towards online sales these days is both the new and used car industry. Many car buyers are moving away from traditional dealerships in favor of the internet. A new crop of online services promises price transparency, short transactions, easy financing, vehicle delivery and even the ability to return cars if it doesn’t work out. These online-only services are growing quickly, but selling cars online is remarkably complex.
Watch this YouTube video from CNBC on why car buyers are going online:
https://www.youtube.com/watch?v=lTVMxMAIeKM
The following example from BMW shows how easy car shopping and configuration has been made: (Click the picture and try to configure your new car, and see how easy it is to turn the car and see everything before you buy it)
You want more?
If you want to know more about what underlies in the development of live shopping, here is a webinar in English that goes in depth: