The digital buying behavior after Covid-19
All over Europe a new reality awoke for the retail shopping industry, both during and after Covid-19. A serious societal crisis has historically had a major impact on customers' buying behavior, they adapt to the new reality, and this is no exception. It has had a tremendous effect on the sale of goods both in physical stores and especially online. This means that the adaptation to the new reality must take place quickly as a purchase is made on the customer's terms.
Read the article on how
a unique collaboration across the country's city associations was the
key to mobilizing local enthusiasts, establishing local package delivery
and campaigns that supported retail in the country's pedestrian streets
during the corona crisis.
Not surprisingly, many searched the internet for shopping during the shutdown, which has held on even after the first reopening. This article shows how our behavior has changed and how companies have adopted:
Read it here - 15 min read
If you want to know even more, read this article (click here) - 10 min read
Senest ændret: Monday den 31. January 2022, 22:41