

When corona shutdown and hit Europe in the spring of 2020, consumers changed their behavior from day 1.
All over Europe a new reality awoke for the retail shopping industry, both during and after Covid-19. A serious societal crisis has historically had a major impact on customers' buying behavior, they adapt to the new reality, and this is no exception. It has had a tremendous effect on the sale of goods both in physical stores and especially online. This means that the adaptation to the new reality must take place quickly as a purchase is made on the customer's terms.
Read the article on how
a unique collaboration across the country's city associations was the
key to mobilizing local enthusiasts, establishing local package delivery
and campaigns that supported retail in the country's pedestrian streets
during the corona crisis.