- Online customer service and sales
- Tone of voice
The tone of voice in customer service has no fact list and it is subordinate to which digital platform it is communicated. This means that you need to find out exactly your company's "tone of voice". Your way of communicating needs to be adapted. For example, it is important that you communicate based on your company's values, profile and not least the target group you are addressing. It is of no use, for example, to make a lot of emojis for someone aged 80, here the real message will have a great risk of be lost.
Read this very interesting blog post (click here) - 20 min read. This blog post helps you clarify how to respond to customer service inquiries depending on the target audience. Amongst many other things, maybe asking yourself "If my business was a person, what personality would it have?" This and much more in the blog post.